Website optimization can rarely afford to neglect Facebook. The social media giant has so many users that many campaigns are obliged to look for target audiences within its boundaries. However, social networking sites are proliferating and it makes sense to keep a close eye on how they are performing in relation to one another.
At SearchEngineOptimization.co.uk, we know just how critical research and monitoring both are. Campaigns cannot be adjusted properly without the necessary knowledge. Mistakes will soon creep into any campaign that ploughs on regardless of the fluidity of the sphere of search.
Facebook is not unusual in that it is very concerned with perceptions of it. However, it is not immune from scrutiny despite its success. In late April 2012, Facebook proudly declared that it had reached the 901 million monthly user mark. Its projections showed that its user growth was likely to continue until the end of the year. While its critics did not dispute this impressive growth narrative, they seized on the fact that some of the figures pertinent to the first quarter performance of Facebook were somewhat disappointing.
For example, the profits accumulated by Facebook during the first quarter of 2012 were lower than those attained during the first quarter of 2011. Costs had increased and this had a big impact on Facebook performance during a critical period of its evolution. However, it is essential to retain a balanced view of the progress being made by Facebook. Analysts will be waiting to see what happens to its profits during the remainder of the year, while recognising that user growth is important too.