To be successful in today’s business world, you need to have a strong online presence. The most important component of your online presence is your website, because that’s where people will find out about your company and the products or services it offers. It is important to keep visitors on your site to convert them into customers, so a good website design should include these five elements.
Even though it is important to keep visitors on your website to better your chances at converting them into customers, your website needs to be easy to navigate. Web visitors should be able to find the information or products they want quickly by clicking on links or using the search function. There should be a static menu bar at the top so visitors can always get back to the home page, find webpage categories, or go to the shopping cart when they’re ready to pay for their online orders.
About Us Page
This page is more important for smaller businesses than corporations who are well-known. It should outline your company’s story or history and tell visitors what you do. It can be used to share your company’s mission statement, its goals, or why the company was formed. It is also a good place to put testimonials from customers about your company and its products or services. Use one or two images to break up text and try to keep the page concise.
Contact Us Page
This page needs to be easily found in case web visitors or customers have questions about your products or if they need technical support, depending on your business. The contact page should include your company’s telephone number, its physical location, an email address, and you should also include the icons for all of your company’s social media accounts. As part of the website design in Los Angeles, a form can be added to the contact page to have someone from the company email or call the customer about an issue with the company or its products.
If you’re looking for a particular product or an archived article, the search feature on a website can help you find it. The search feature should be located in a prominent place on the website, such as on or above the menu bar on the top right side of the home page. The search box doesn’t have to be very big and it can be easily found by using a magnifying glass icon instead of the word “search.”
This element will make it easy for web visitors to find out more about your company or to navigate to information about your products or services. The footer should be done in a minimalist style so it doesn’t look cluttered. Although the links on the footer often repeat elements found in other places, such as the top menu bar, it may also contain new informational links.
These are only a few of the elements a successfully designed business website should have.